BIG Little Library Book Flood

On Saturday 9th December, our multi award-winning community venture The BIG Little Library is gave away brand new children’s books for Christmas. The campaign was in conjunction with BookTrust, the UK’s largest children’s reading charity and the Belle Vale shopping centre in Liverpool.

In Iceland, books are exchanged on Christmas Eve, and you spend the rest of the night reading. People generally take their books to bed along with some chocolate. How cosy does that sound? The Christmas tradition, known as Jolabokaflod, which means ‘Christmas Book Flood’ a tradition that dates back to World War Two when foreign imports were restricted but paper was relatively inexpensive.

BookTrust, the UK's largest children's reading charity, has donated hundreds of brand new children’s books of all ages to The BIG Little Library initiative, in order to support and encourage reading in the local community.

Lisa Mitchell, who heads up The BIG Little Library explains: “The books are for all ages, from babies up to young adults, and we hope that not only will this event help ease the monetary pressure of Christmas, but it will also start a tradition with families and friends to give and receive books at Christmas and spread the love of Reading for Pleasure. We want to create a Book flood and get as many children as possible excited about reading this festive season.”

The Book Flood opened in a secondary shop to our usual BIG Little Library shop unit and each customer was given a FREE brand-new children’s book, for them to pass to a loved one on Christmas Eve. Just under 400 people visited us on the day, plus a further 300 to our BIG Little Library. It was a hugely successful day and such a lovely way to spread the Christmas cheer! Our student helpers were invaluable, constantly restocking as well as helping customers choose the perfect books for their loved ones. We had lots of Grandparents, primary students, Gateacre students, families and many customers who had heard us on Radio Merseyside the previous day. It was great to have lots of new customers who will now be spreading the word about the BIG Little Library!

Diana Gerald, CEO, BookTrust says: “BookTrust is delighted to support The BIG Little Library with its Christmas campaign to get children reading. The Book Flood is a fantastic initiative following the Icelandic tradition of exchanging gifts on Christmas Eve, ensuring as many local children as possible have something special this festive season.” 

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